Originally, Tung had known he wanted to make an online course and had even made some initial steps towards building one. But as many first-time course creators find out…it can feel a bit overwhelming at first when you try to take on the whole thing yourself.
Remember, the skills of course creation are complete independent from your expertise on the topics covered by the course.
To build a high-quality course you need to do things like….
1. Be able to translate your idea/concept into a course curriculum (that's why we hire typically teachers to teach math, not mathematicians)
2. Turn that course curriculum into content for valuable material individual course lessons
3. Understand instructional design well enough to make your content effective and engaging
4. Design interesting slides and PDFs and other supplemental materials for your entire course (often 500+ slides, 20+ PDFs, etc.)
5. Record the videos with high-quality presentation skills
6. Edit and post post-production on all the videos to fix mistakes and improve the quality
7. Project manage the whole process (i.e. do all of the above steps for 40 different lessons, on a clear schedule, to make sure you actually get it done)
8. Set up a course website / LMS / and configure all your new course content on it (For example, Tung used MemberMouse
, which requires a decent amount of web design skills to use properly)
9. Prepare a course launch campaign, which typically includes: copywriting for marketing funnel, marketing funnel design, email marketing campaign, social media / content marketing campaign
Realizing that his time would NOT be well-spent trying to figure out all of this and do it all himself through (time-consuming and expensive) trial and error over the span of 12-18 months...Tung came to our eLearning agency instead.
He turned to me and my team of course experts here at Monetize Your Expertise
for this project to ensure the final product was worth charging a premium for, and something he could be proud of. And at the sake of tooting our own horn, we are all extremely proud of the results we achieved together.
If you are planning to build your online course on your end, it's recommended that you have a team of course professionals ready to go before you get into the thick of things, including:
1. Instructional designer
2. Content developer
3. Graphic designer
4. Video production / editing specialist
5. Project manager to help keep the whole thing on track
6. Web designer / LMS specialist
7. Course marketing consultant
8. In many cases, people who can help with copywriting, social media marketing, content marketing, email marketing, Facebook ads, etc.