When someone sits down and imagines what it's going to be like to build their first course, most people envision something along the lines of:
"Ok so I've been in this industry for 20 years! So it can be about this...oh and I can include that...oh and maybe this other thing too! Maybe I should start here, or there. I can probably knock this out this weekend!"
And then when they sit down to actually get started building it, it becomes more like:
"Ok....title...I've never been that great at titles. Should I start with a google doc or a keynote slide? Let's just skip that for now...Hmm let's see here...what do I do now?"
They quickly either get overwhelmed by either 1. having a million ideas and having no idea how to structure it, or 2. drawing a complete blank and having no idea where to start (or more often than not some combination of both!)
The more you are an expert on a particular topic, the harder it generally becomes to break down everything, because you've forgotten what it's like to be a beginner.
Here's a 2 important lessons about course-building that most people don't discover until they are in the thick of things:
Law of effective course creation #1: The skills of course creation are completely independent of the expertise on the TOPIC of the course
You might know everything under the sun about your course topic, and yet may have no idea how to effectively structure that material in a way that someone can learn on their own through your online course.
This is the same reason why the best chemists often make for the worst chemistry teachers.
Law of effective course creation #2: The value of a course is as much about what you leave out as what you include
If you think about it, you can find free information on almost any topic online these days. So given that, why are people, now more than ever, paying hundreds or thousands of dollars for a premium online course when they can find free information online?
Hint: it's the same reason why you will buy a book instead of reading a free blog post, or why you might pay 200k to get a degree, or why you might choose a paid workshop from a trusted authority instead of going to a free class down the street. A trusted, credible expert, guiding you, step by step, to help you navigate infinite information where you might otherwise get overwhelmed and give up.
Bob is a physicist that can show you why that blog post about a flat Earth can be confidently ignored. Susan is a doctor who can reassure you that you are safe from the risk of your third eye getting poked out even IF Jupiter's moon is rising or your reincarnated cat fruffles is mad at you because you walked under a ladder yesterday.
So most people, not knowing these 2 laws of effective course creation, dive into things and inevitably try to cram everything they know on a particular topic into their course in a way that merely serves to confuse and overwhelm their students. You and I both have taken courses like that.
For example, Nigel is an expert in building technology businesses, but he was NOT an expert in tech business COURSE creation (not even the tech of course creation). He had no idea about...
- how to structure a course curriculum
- how to apply best practices of instructional design to his content
- how to design the graphics in the materials
- how to record a compelling presentation of the course materials
- the best way to edit course videos
- what price to set the course at
- what types of people would be most likely to buy his course
...and the list goes on. You get the idea.
Nigel found all of this out the hard way, before he found MYE. He had felt disorganized, overwhelmed and desperate, but then fortunately he found us!
Most get into courses because they love their craft, and they see other courses and think 'I could do better'.
And usually, you can.